rockwae.

A basketball player reaching the rim
hudl assist

Build the product.
Make it a business.

$0 to $2.5M
First-year revenue

The product and the service behind it

Hudl Assist grew from an early MVP into a new business, bringing strategy and product development together with design, quality, operations and support.

Building the software and building the service had to happen together. Revenue grew from zero to $2.5 million in the first year.

PayPal

Taking payments
across EMEA.

Product leadership across
a 120-country remit.

Product leadership across markets

Product leadership across a 120-country EMEA remit: PayPal’s first mobile SDK launch, One Touch, onboarding and Braintree integration.

Skype

Led product for Skype, the largest account in the portfolio, with PayPal as its main payments gateway.

European Central Bank

Worked with the ECB and regulators across EMEA to bring payment services to market. The remit covered payment security, authentication, KYC/KYB, AML and FATCA, plus preparation for PSD2 and GDPR.

Murex

Delivering critical
software at scale.

Development, releases and client delivery
for global financial institutions.

HSBCSociété GénéraleBNP ParibasUniCreditJ.P. MorganCredit Suisse
Critical software for the world’s leading banks

Delivered business-critical software and major releases to global banks, coordinating engineering and client delivery across the US, EMEA and APAC.

Doubled throughput and accelerated defect resolution by improving the release process—from development and validation to client delivery.

Leading the product meant
shaping the organisation.

Building the teams
behind the product.

Built a product-led organisation from an agile engineering team.
Launched a refinancing business.

Establishing product leadership

Built cross-functional squads spanning product, design, engineering, partnerships and operations. Established a shared growth model and delivery process, alongside the launch of a refinancing business.

Local money.
Global spending.

CPO & interim CTO.
Helping build Nigeria’s payment rails.

A gateway, cards and cross-border commerce

Tripled retention while building a local payments gateway, card issuing and cross-border e-commerce. Customers could top up in naira, spend in hard currencies on digital goods, and shop in Europe with delivery to Nigeria.

Led product and technology across banking integrations, treasury and commercial operations, including business purchasing from China. Strengthened financial reporting and operating discipline; evaluated blockchain for cross-border settlement.

Product judgement.
At the earliest stage.

Seedcamp

Product mentoring
for Seedcamp founders.

Product diligence.
For 8-figure rounds.

Next47

Investment analysis.
Portfolio support.

The investor’s perspective

Product diligence for eight-figure investment rounds with Next47, through Rockwae. Evaluated the product, market and team to test the investment case, alongside portfolio support.

Product, in the classroom.
And in practice.

Academic educationCo-created and co-lectured INSEAD’s first MBA Product Management course.INSEAD
Developing the course

Bringing the practical questions of product work into the MBA classroom.

Product Games participating schools

London Business SchoolStanford Graduate School of BusinessThe Wharton School
Teaching & writing
Professional educationPractical product education, bootcamps and executive capability.WORKSPRINT
Teaching in practice

WorkSprint develops product capability through practical courses and bootcamps, complementing the MBA curriculum work.

What is worth
building now?

jawhar.ayman@gmail.com